8:30 a.m. – Registration
9:30 a.m. – Opening Remarks
Julian Klimczyk, host
Jerry Chomyn, program head, media studies, the University of Guelph-Humber
9:55 a.m – The Power of People: Branding Yourself
Nicole Pollock and Jorie Brown
When it comes to turning a good event into a great one, Nicole and Jorie of Cotton Candy Event Staffing have you covered. This pair of Toronto-based entrepreneurs built their event management company from the ground up after years of experience in the entertainment world. They will be sharing their story, their passion for what they do, and the obstacles entrepreneurs face in the experiential marketing space.
10:40 a.m. – Fact or Fiction?
Panel: Moderator Heath Applebaum, President of Echo Communications Inc., will be joined by Kevin Donovan, Chief Investigative Reporter for the Toronto Star, Patricia Parsons, Former Chairman of the Department of Communication Studies at Mount Saint Vincent University, and Tom Henheffer, former Executive Director of Canadian Journalists for Free Expression and former Director of News and Digital at VICE Canada. Together they will share perspectives on accurate reporting and discuss media ethics and an industry disrupted by a digitally saturated world of influence and “alternative facts.”
12:00 p.m. – Lunch
Sponsored by SanRemo Bakery
1:00 p.m. – Diversify your Sportfolio: Reinventing Sports Media
Kevin Kennedy and Noah Frankel
In a media landscape saturated with sports coverage, a Toronto entreprenur is raising the bar in sports media by bringing hardcore fans closer than ever to those who know the game best. Four years ago, Kevin Kennedy launched Homestand Sports, a live event and digital media company. Today, the company produces events across North America featuring live, intelligent and intimate conversations with some of the top personalities in sports media. Kennedy and Noah Frankel, Homestand’s program manager, talk about how Homestand Sports is reinventing sports coverage for a new media consumer using different media channels to reach audiences.
1:45 p.m. – A Community Affair: Reinventing the Local Newspaper in a Digital Age
At a time where news consumers are reaching for their tablets and smartphones for their daily dose, award-winning author, musician and writer Dave Bidini launched a community newspaper that serves old-fashioned, delivered-to-your-door nostalgia. Dave defies the norms of the modern print media by providing a non-profit, ad-free, and patron-supported monthly publication that showcases local writers and artists with an emphasis on storytelling. Dave joins us to describe the West End Phoenix and provide his take on the broader impact of shuttered local and community newspapers.
2:25 p.m. – Afternoon Meet and Mingle
Join us for an informal networking session with conference speakers and attendees.
3:05 p.m. – Modern Media: the Good, the Bad, and the Unpredictable
Digital media has and continues to change the media landscape. Author and journalist Angela Misri, digital director for The Walrus, discusses how emerging innovations in digital media will impact media professionals and what they need to survive and thrive in the industry during this transformative period.